A caffeine showdown is brewing in the Palmetto State, with residents split between two major American coffee giants, Starbucks and Dunkin’ Donuts.
The ongoing coffee dispute between two major American retailers has evolved into a heightened discussion, sparking friendly debates and a hot topic of conversation. The national coffee conundrum has transcended preference and morphed into a matter of loyalty.
Starbucks is known for its aesthetically pleasing shops, featuring extensive menus of artisanal blends and signature drinks. The current popular pumpkin spice latte has further contributed to earning them a national following.
On the other hand, Dunkin’ Donuts caters to the blue-collar crowd, serving as a local shop and offering affordable and satisfying coffee, followed by their trademarked Boston Creme donut as the perfect pairing.
This coffee rivalry has captured the passions of local residents, and BetSouthCarolina.com took a beat from South Carolina sports betting to compile conclusive results that can put an end to this debate.
Using data from Google Trends, StarbMag, and VinePair, BetSouthCarolina.com determined if each state preferred Starbucks or Dunkin’ Donuts. BetSouthCarolina.com also determined the number of Starbucks and Dunkin’ Donuts locations per 100,000 people and the search interest for “Starbucks near me” and “Dunkin’ Donuts near me” to create a weighted scoring system.
Note: The search interest columns refer to how many people searched for one chain vs. the other as a topic. Ex. In South Carolina, 75% of the search volume was for Starbucks and 25% was for Dunkin'.
In South Carolina, residents tend to favor Starbucks over Dunkin’ Donuts when it comes to their coffee preference. Starbucks dominates in the Palmetto State with a weighted score of 1.63, surpassing Dunkin’ Donuts’ score of 1.065. The disparity is attributed to the Seattle-based franchise having more locations per 100,00 residents (2.51), outpacing Dunkin’ Donuts’ presence (1.88) in South Carolina.
A notable contrast in search volume also suggests a greater public interest in Starbucks over the Massachusetts-based franchise. Starbucks holds a substantial lead in search interest with a score of 75%, while Dunkin’ lags behind at 25%. Starbucks also maintains a nationwide preference, outshining Dunkin’ Donuts in popularity. Among the states, 40 favor Starbucks, while only ten show a preference for Dunkin’.
For more interest stories like these, make sure to keep tabs on BetSouthCarolina.com. home to incoming South Carolina sports betting promo codes.
Author
Felix Veletanga is an experienced reporter who has covered local news, politics, and sports in Northern New Jersey, and now lends his expertise to the South Carolina sports betting market. He previously covered the Saint Peter’s men’s basketball team’s 2022 NCAA Cinderella run for HudPost. Felix specializes in combat fighting and soccer betting analysis with a focus on the Premier League.
